Oct 15, 2013

Taobao lets Shanghai GM 'cheque out' wishlist data for a Regal launch

CHINA - To increase test drives of its newly launched Buick Regal model, Shanghai General Motors (SGM) has embarked on a first-of-its-kind initiative that uses Taobao data about items in consumer wishlists to create personalised advertising.

May 3, 2013

Chevrolet SUV ad contains 'Fu Manchu' reference: Racist?

CHINA - Responding to Chevrolet's "Original Reborn" commercial soundtrack containing lyrics that many deem racist, General Motors China spokesman You Jia has apologised and said the brand will be reviewing its advertising approval processes.

Mar 7, 2011

Long-serving Bates veteran Barry Leung tipped to resign

SHANGHAI - According to industry sources, Bates 141 regional director Barry Leung has resigned from the agency.