mindscapes

The power of 'storyteching' and how to apply it
Sep 27, 2019
Surekha Ragavan

The power of 'storyteching' and how to apply it

Ravid Kuperberg from Mindscapes on the power of 'storyteching' and how brands can jump on the trend without additional resources.

Pattern-Spotting at Spikes Asia
Sep 15, 2016
Ravid Kuperberg

Pattern-Spotting at Spikes Asia

Analysis of award-winning campaigns reveals the underlying processes behind creativity, and patterns even the most original have in common, writes Ravid Kuperberg, partner at Mindscapes

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