middle
Nov 17, 2021
Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing
Shifting away from old rules around catering to the masses, the influential marketer tells attendees at Adobe Experience Makers Asia 2021 to listen to a focus group of one.
Nov 25, 2013
DATA POINTS: Defining China's emerging middle class
The "middle class" is America's favorite socioeconomic group, as well as China's. But the class-defining criteria are as different as cheese and butter. In the US, eight income-led factors define middle class, while in China, according to a ZenithOptimedia study, "middle class" is more of an attitudinal thing. For example, spending habits in the mainland are for outward-facing badges of success versus money spent on private education and kitchen refittings in the West.
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