michael robinson
Michael Robinson appointed as Momentum's regional MD
SINGAPORE - McCann Worldgroup and Momentum Worldwide has promoted Michael Robinson to the newly created role of regional managing director Southeast Asia at Momentum Worldwide.
Coffee, wine, beer and cheese at Starbucks?
GLOBAL – Starbucks has launched a testing stage for serving local wines, beer and cheese after almost 40 years of serving coffee.
Can Wal-Mart corner China's e-retail market?
US hypermarket giant Wal-Mart is launching in China's e-commerce sector, but will it be able to succeed where so many others have failed? We've asked a shopper marketer, a research leader, a management consultant and a research analyst for their views on the matter.
Five things you need to know... Shopper marketing
Shopper marketing has been a big growth area this year. Michael Robinson (pictured), Asia-Pacific shopper marketing director at Momentum Worldwide, reveals the key to a shopper marketing campaign
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