miaozhen systems

Jun 15, 2020

Nearly a third of all online ads in China invalid: report

Chinese measurement firm analysed traffic from thousands of campaigns and discovered social media has among the highest invalid rate, with more than half (57.5%) of KOL fans fraudulent.

Oct 6, 2015

Marketing in China's unique digital-data ecosystem

Campaign visits Miaozhen Systems in Beijing, where senior executives from GSK and Mindshare join Miaozhen's founder and CEO, Wu Minghui, to discuss the particular challenges brands face given the country's unique data environment.

Oct 11, 2012

Digital happenings this week from Toyota, L’Oreal, iPhone 5, Samsung and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Sep 17, 2012

UPDATE: AdMaster wins Microsoft's digital monitoring business incl Windows Server 2012

BEIJING - Microsoft has allotted AdMaster, a third-party assessor of digital marketing effectiveness, new business to monitor the performance of its Windows Server 2012 - part of its 2012-2013 commercial software campaign.