Chinese measurement firm analysed traffic from thousands of campaigns and discovered social media has among the highest invalid rate, with more than half (57.5%) of KOL fans fraudulent.
Chinese advertisers are keen to make use of KOL and short video marketing to engage but also AI marketing to retain users and consumers, suggests the China Digital Marketing Trends 2020 report by Miaozhen Systems, AdMaster and GDMS.
The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend.
Campaign visits Miaozhen Systems in Beijing, where senior executives from GSK and Mindshare join Miaozhen's founder and CEO, Wu Minghui, to discuss the particular challenges brands face given the country's unique data environment.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
BEIJING - Microsoft has allotted AdMaster, a third-party assessor of digital marketing effectiveness, new business to monitor the performance of its Windows Server 2012 - part of its 2012-2013 commercial software campaign.
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