mc donalds
Nov 30, 2023
Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary campaign
EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.
May 16, 2023
Asia-Pacific Power List 2023: Eugene Lee, McDonald's
Lee’s rise to the top of the golden arches has been nothing short of remarkable. With a keen eye for innovative marketing, the newly promoted International CMO is a force to be reckoned with.
Jun 30, 2010
SE Asian teens favour traditional brands
SINGAPORE - The region's teenagers are still very conventional, preferring brands their parents probably also liked years ago.
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