marketing to women

Mar 11, 2021

The woman-made brand: the new model for marketing to women?

In the first of a series of provocations on the future of the advertising industry, the authors of Brandsplaining explain why brands can and must learn about marketing to women from a new wave of female-founded brands.

Apr 8, 2015

Women in Southeast Asia: The rise of soft power

Women are a hot topic for marketers at the moment. Brands across the world are seizing the opportunity to align themselves with pro-empowerment messaging, in a bid to tap into more emotional spaces and to stand for something bigger.