louis cacciuttolo
Jun 1, 2011
INSIGHT: A golden retail opportunity overlooked
Both clients and agencies are unclear about what shopper marketing is, what it can achieve, and how to implement it into campaigns. But they’ll have to learn.
Mar 12, 2010
M&C Saatchi opens South China office
GUANGZHOU - M&C Saatchi is to launch a new South China office and an Asia-wide shopper marketing practice, both to be headed out of Guangzhou.
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