#live commerce | Campaign Asia

Apr 3, 2025

Why live commerce is the sleeping giant of the attention economy

Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, says brand advisor Dominic Powers.

Mar 21, 2025

Dominic Powers

Growth, business and the brand safety blindspot in live commerce

Acknowledging the potential and power of live commerce is a far different animal to understanding the platform and what the medium requires to ensure success, says Dominic Powers, independent brand advisor.

How will the TikTok-Tokopedia alliance disrupt the Indonesian e-commerce space?

Feb 19, 2024

Shawn Lim

How will the TikTok-Tokopedia alliance disrupt the Indonesian e-commerce space?

With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.

Dec 6, 2023

Jayesh Easwaramony

Brand loyalty-driven purchases versus impulsive #TikTokMadeMeBuyIt: Which one is more valuable for marketers?

In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.

Indonesia to regulate social commerce: What should marketers expect?

Sep 26, 2023

Shawn Lim

Indonesia to regulate social commerce: What should marketers expect?

An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.

Jul 26, 2023

Shawn Lim

Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth

In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.