laurie

Aug 27, 2012

INTERVIEW: Laurie Coots on reaching an 'equal-opportunity blaming generation'

SHANGHAI - In an exclusive interview, Laurie Coots (pictured), TBWA's worldwide chief marketing officer, explains how social activism is becoming the fashionable "new black" among the younger generation—making activism an important factor for brands and not just a tireless battle for NGOs (non-governmental organisations).

Feb 20, 2012

Jeffrey Yu to replace Laurie Kwong as CEO of Publicis Greater China

GREATER CHINA - Publicis Worldwide has appointed Jeffrey Yu, former chairman of Bates Asia, as Greater China CEO. Current Greater China CEO Laurie Kwong has announced her decision to step down, and will leave at the end of April.