Jun 18, 2013

Cheil to branch out from monogamous Samsung relationship in China

GREATER CHINA - Aaron Lau, president of Cheil Greater China, tells Campaign Asia-Pacific in an exclusive interview why he feels more qualified nowadays to pitch the agency to finicky Chinese clients, banking on its past fidelity to long-term mainstay client Samsung.

Jun 17, 2013

Smart marketing is about the 3Cs

SY Lau, president of Tencent's online media group, deconstructs his 3C principle for marketers: content, context and channel.

Mar 19, 2013

Deckers names Vincent Lau as new e-commerce director to push Ugg brand

HONG KONG - Deckers Outdoors Corporation has appointed Vincent Lau (pictured) to the newly-created role of e-commerce director for the Asia-Pacific region.