kol marketing
PROMOTED
Oct 26, 2020
Budweiser China enlists influencer for safe driving campaign
The famed beer company is using esports and KOL marketing to hit home on the importance of ‘no drink-driving’ in China.
PROMOTED
Mar 15, 2018
Influencer marketing makes headway in China
Brands are turning to digital influencers to fuel sales, and navigating the complex, often ambiguous KOL ecosystem is a tall order
PROMOTED
Aug 15, 2017
The programmatic window of opportunity
Miaozhen’s consulting director provides sparknotes for measuring and pioneering China’s growing programmatic industry.
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