SPIKES ASIA - Consumer change is outpacing agencies, new tech skills are required and organisation culture is a hindrance to change and innovation Niall McKinney, founder and CEO of the Knowledge Engineers said at the outset of a session on how agencies need to evolve.
ASIA-PACIFIC - A lack of client understanding and the shortage of talent have left marketing professionals reeling with many aspects of digital technology, according to new global research from UK-based The Knowledge Engineers, supported by Haymarket Media.
Marketing professionals are still struggling to get to grips with many aspects of digital technology, according to new global research from The Knowledge Engineers, supported by Haymarket Media. The Digital Knowledge Survey 2014 takes a detailed look at confidence levels across the digital spectrum, including responses from more than 1,000 participants from Asia. Please see the related article link below for additional insight from this survey.
GLOBAL – The Knowledge Engineers, a global digital training company, has launched a research project to assess digital capabilities across the marketing communications and media industry.
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