An enormous amount of money is spent on advertising in the Japanese telecom sector, but challenges to the dominance of the 'big three' operators are mounting day by day.
TOKYO - An awe-inspiring video sees the Japanese telco poke fun at its competitors with the help of a master swordsman.
TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.
KDDI gets this week's FTW (for the win) with an ambitious augmented-reality game, while AXA Life Insurance gets a 'fail' for public skits that fail to connect.
JAPAN - Promoting its 4G service, Japan's KDDI has launched an interactive campaign that uses augmented-reality (AR) technology to lets users guide a would-be couple across various screens and into each other's arms.
TOKYO – KDDI has secured the rights to sell Apple’s forthcoming iPhone5 in Japan, according to reports by Nikkei Business, ending the exclusive agreement with KDDI rival Softbank.
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