Aug 2, 2016

Japan telco giants respond to challenge from below

An enormous amount of money is spent on advertising in the Japanese telecom sector, but challenges to the dominance of the 'big three' operators are mounting day by day.

Jun 4, 2015

SoftBank enlists modern-day Samurai to cut rivals out of the picture

TOKYO - An awe-inspiring video sees the Japanese telco poke fun at its competitors with the help of a master swordsman.

Dec 19, 2014

KDDI unites long-distance lovers for Christmas

TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.

Sep 6, 2013

FTW or fail: Work that works…or doesn't

KDDI gets this week's FTW (for the win) with an ambitious augmented-reality game, while AXA Life Insurance gets a 'fail' for public skits that fail to connect.

Sep 3, 2013

KDDI augmented-reality game lets users control fate of lovers

JAPAN - Promoting its 4G service, Japan's KDDI has launched an interactive campaign that uses augmented-reality (AR) technology to lets users guide a would-be couple across various screens and into each other's arms.

Sep 23, 2011

Softbank faces potential setback in Japan

TOKYO – KDDI has secured the rights to sell Apple’s forthcoming iPhone5 in Japan, according to reports by Nikkei Business, ending the exclusive agreement with KDDI rival Softbank.