josy paul

4 days ago

WhatsApp shows how it's connecting relations during the pandemic

BBDO India chairman Josy Paul said conceptualising a campaign for WhatsApp's 2 billion users was like "branding oxygen".

Jun 24, 2020

Lions Live 2020: Josy Paul on making clients buy ideas

The chief creative officer and chairman of BBDO India spoke about learnings from his career

Jun 23, 2020

Is brand purpose 'responsible' or 'opportunistic'?

Future Brands CEO Santosh Desai takes on BBDO's Josy Paul and the 'Share the Load' campaign in a candid debate held by The Advertising Club in Mumbai.

Mar 16, 2020

BBDO reacts to accusation about latest #ShareTheLoad work

Chairman and CCO Josy Paul denies the claims of a current Swiggy employee who said on social media that the latest ad is similar to work he submitted during a job interview with a digital agency last year.

Sep 10, 2015

Women may be holding themselves back out of guilt

SINGAPORE - Only 3 per cent of creative directors are women, and while the reasons are manifold and the problems systemic, one of the barriers for women could be their own feelings of guilt, according to a panel discussion at Spikes Asia today.

Sep 29, 2014

A new definition of 'BRICS': Belief, roots, identity, culture and soul

SPIKES ASIA - Bankers have one definition of BRICs but Josy Paul, chairman and CCO of BBDO India, and Mike Schalit, CCO of Net#workBBDO (South Africa) have a different interpretation.