japan launch

Jan 27, 2017

Cashless app Paymo debuts with neat 'table trick'

An energetic short film by Party aims to show that settling up at social gatherings doesn't have to be a headache.

Nov 28, 2016

Panda Express to underscore American-Chineseness in Japan re-entry

The LA-based casual restaurant chain joins a number of US fast food brands hoping to fare better in Japan a second time around.

Nov 16, 2016

Spotify highlights joy of discovery in first Japan branding

The music streaming service backs up its Japan launch with a series of amusing videos designed to show how new music can add colour to any situation.

Oct 6, 2016

What will it take for Spotify to fly in Japan?

The company’s debut could spark change not just for the streaming sector, but for audio marketing as a whole.

Aug 19, 2016

DAZN to challenge conventions for Japan launch

The sports streaming service is set to debut in Japan with a flexible content offering and a digital marketing approach.