One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?
TikTok is hoping to gain the favour of agency holding groups as it looks to nurture a portfolio of loyal backers in the face of corporate and political challenges. But are agencies on board?
The new short-form video platform launches in over 50 countries—and during a precarious time for rival TIkTok.
Launch of the product comes one week after rival short-form video rival TikTok was banned in the market.
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