instagram reels

Oct 7, 2020

Snap's plans to take on Asia amid growing competition

One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?

Aug 25, 2020

Exclusive: An inside look at how TikTok is cosying up to agencies

TikTok is hoping to gain the favour of agency holding groups as it looks to nurture a portfolio of loyal backers in the face of corporate and political challenges. But are agencies on board?

Aug 6, 2020

Instagram Reels launches in India, Japan, Australia

The new short-form video platform launches in over 50 countries—and during a precarious time for rival TIkTok.

Jul 9, 2020

Instagram rolls out short video format Reels in India

Launch of the product comes one week after rival short-form video rival TikTok was banned in the market.