innocean worldwide china

CASE STUDY: Gaming tied to UEFA Euro championships boosts Kia brand recognition
Jul 31, 2012
Benjamin Li

CASE STUDY: Gaming tied to UEFA Euro championships boosts Kia brand recognition

Innocean Worldwide China developed an interactive ‘game prediction’ platform to provide Chinese consumers with a new way of enjoying Euro 2012 football while enhancing brand recognition and preference for Kia.

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