infant
Dec 20, 2012
DATA POINTS: Infant milk powder advertisements in Hong Kong
According to Ipsos' analysis of recent infant milk-powder ads in HK, it seems impossible to find an ad that doesn't showcase happy babies—along with promises of these babies becoming smarter. It is a challenging task for manufacturers and advertising agencies to rise above the noise, and mis-attribution to competitors is a common problem. That said, three brands have managed to stand out, albeit with room for improvement.
Jul 8, 2010
Hong Kong aTV partners with Fox International Channels for BabyTV
HONG KONG - Fox International Channels (FIC) is partnering with Asia Television Limited (aTV) to air a half-hour segment of Baby TV every weekday in Hong Kong.
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