Apr 30, 2015

Audience planning edges out channel media planning: I-COM

SAN SEBASTIAN, SPAIN - Data driven activation, multi-channel attribution management and cookie-based metrics versus device-based decisions were the dominating themes on day two of the I-COM conference in San Sebastian, Spain.

Apr 29, 2015

Emphasis on emerging markets on day one at I-COM

SAN SEBASTIAN, SPAIN - With more than 350 delegates attending this year’s I-COM Global Summit, the opening sessions focused on common data and measurement challenges of the emerging markets of Asia-Pacific, Central and Eastern Europe, LATAM, Middle East, and Africa.