ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

Apple’s ninth Shot on iPhone Lunar New Year film is a gentle story of routine, companionship and return.

The creative partner at The 25s looks back on a 32-hour pitch, bad grades, good design and knowing when enough is enough.

Nearly a third of the newsroom will be affected, including the APAC editor and much of the international desk.

CEO talks to Campaign after increasing revenue and margin.

Principal media’s growth is spurred on by budget cuts and shortening CMO tenures.

EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.

A slick design and a sharper editorial focus and with it, a renewed commitment to analysis-led journalism, alongside the launch of Asia Roars and Campaign Red.

Japanese brands are engineered on a philosophy where nothing is accidental and everything earns its place. In a world addicted to disruption, is that discipline perched on a knife-edge?

The global brand is recognised for its creative ambition and impact across APAC.