hdtmedia
Influencer marketing makes headway in China
Brands are turning to digital influencers to fuel sales, and navigating the complex, often ambiguous KOL ecosystem is a tall order
Surfing the growth waves of a next generation
The spike in China’s mobile advertising is undeniable: the question facing marketers now, says hdtMEDIA’s Clarence Zheng, is how to reliably tap into that growth cycle — and the one after
Programmatic conflict in China: Hdtmedia's viewpoint on being a DSPAN
Clarence Zheng, CEO and founder of Hdtmedia, feels his company plays more of a 'stock broker' role than that of a real-estate agent that also owns property.
Q&A: Hdtmedia on the supply-side vs. demand-side debate
SHANGHAI - A month after the launch of Hdtmedia's supply-side platform (SSP) on 26 June, its largest publisher partners have seen the prices of their media impressions rise 30 per cent, according to CEO Clarence Zheng（郑斌）, who holds the view that an SSP is more valuable than a DSP.
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