Mar 30, 2017

Programmatic conflict in China: Hdtmedia's viewpoint on being a DSPAN

Clarence Zheng, CEO and founder of Hdtmedia, feels his company plays more of a 'stock broker' role than that of a real-estate agent that also owns property.

Jul 23, 2014

Q&A: Hdtmedia on the supply-side vs. demand-side debate

SHANGHAI - A month after the launch of Hdtmedia's supply-side platform (SSP) on 26 June, its largest publisher partners have seen the prices of their media impressions rise 30 per cent, according to CEO Clarence Zheng(郑斌), who holds the view that an SSP is more valuable than a DSP.