Oct 14, 2015

Scent, function or price? What SEA values most in personal care products

Dentsu SenseAsia examined product attributes, purchase frequency and the elements that shape perception among consumers in six ASEAN countries when it comes to haircare and personal-care products. Please see the related-article link at the bottom of the page for details.

Oct 14, 2015

Hair and personal care: Quality comes before cost in SEA

Fragrance turns out to be the most important factor overall when it comes to choosing hair and personal care products, a new study from Dentsu SenseAsia finds.

Apr 2, 2013

Science a selling point in mature Philippines haircare market

MANILA - Haircare is one of the most dynamic categories in the Philippines. With more than 10 major shampoo brands, each with an average of three variants actively advertising, the category is traditionally the biggest ad spender.