Dentsu SenseAsia examined product attributes, purchase frequency and the elements that shape perception among consumers in six ASEAN countries when it comes to haircare and personal-care products. Please see the related-article link at the bottom of the page for details.
Fragrance turns out to be the most important factor overall when it comes to choosing hair and personal care products, a new study from Dentsu SenseAsia finds.
MANILA - Haircare is one of the most dynamic categories in the Philippines. With more than 10 major shampoo brands, each with an average of three variants actively advertising, the category is traditionally the biggest ad spender.
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