growth markets
Apr 1, 2024
P&G’s Marc Pritchard on using media to grow markets: “The only ‘currency’ that matters is sales dollars”
Speaking at the ANA’s Media Conference, P&G’s chief brand officer emphasised the importance of reach, effectiveness and efficiency—and integrating the three.
Oct 13, 2016
A new growth market strategy that you can put in place tomorrow
When approaching unfamiliar markets, companies need to accept that it's ultimately the consumer who defines their brand, says Ogilvy's Naoko Ito.
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