MALAYSIA - Malaysia Airlines Berhad has refreshed its agency roster, appointing GroupM, Rally Worldwide and Mirum Singapore to support the national carrier’s global marketing and branding strategy.
KUALA LUMPUR - Following its acquisition of P1’s media business, m/Six has been appointed as the media agency for F&N Beverages.
KUALA LUMPUR - Digital spend by Malaysian brands are expected to go up as more brands are going online, resulting in more impressions being served and more search keywords being purchased, industry players said.
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