According to sources, mSIX and Mindshare, under GroupM Malaysia, will jointly manage the media account.
It is understood that mSIX MD Sheila Shanmugam has been named the global business lead on the account, while planning and buying services will be managed by Mindshare, supported by GroupM Connect for search and biddable media and by Xaxis for programmatic media.
The scope of work covers nearly a dozen markets across...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
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