A new report has claimed a flood of lawsuits over greenwashing is threatening ‘embarrassing discovery processes, unflattering news cycles and expensive and time-consuming legal reviews’ for PR and advertising agencies.
Sustainability in marketing continues to be something of a double-edged sword. While many brands would like to be communicating their 'green' practices, in the age of digital technology and instant consumer response, they are afraid of placing themselves too squarely in the public eye for fear of criticism.
'Green blushing' is the growing practice of firms hiding their environmental endeavours. What's the benefit?
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