green ribbon
Oct 23, 2017
Clothing 'transplants' raise awareness of an important issue in Japan
'Second Life Fashion' aims to open a conversation around organ donation by giving clothes a new lease of life.
Dec 19, 2016
Campaign Japan’s favourite pieces of work from 2016
The best work for brands does not just try to sell, but is, even in a small way, a source of cultural commentary.
May 18, 2016
‘Transplant for toys’ draws attention to the need for child organ donors
TOKYO - A shortage of child organ donors is a major problem in Japan. A new initiative for the Green Ribbon Campaign, which supports organ donation, aims to change that by prompting discussion around the topic with the help of soft toys.
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