gps
CASE STUDY: How Lenovo gained traction with marathon-marketing in China
MAINLAND CHINA - Lenovo has tried to expand the user base of its smartphones with the help of sports marketing, specifically in marathons.
Hakuhodo launches image-recognition app platform
SINGAPORE - Hakuhodo has launched a new mobile app platform, ‘Kokoku Plus’, which combines image-recognition software with GPS and time-stamp data.
Sega launches augmented reality app featuring Sonic the Hedgehog
SYDNEY - JWT Sydney and Sega have launched a multiplatform campaign based around an augmented reality app to celebrate the 20th anniversary of Sonic the Hedgehog.
Nike launches app with GPS system for running fanatics
The Nike+ GPS app is now available for running fanatics to help track their exercise routines and keep motivated.
Sony turns cycling routes into cuddly zoo animals in Tokyo
The Sony Japan brings together biking, touring and GPS applications in the capital of Japan with its ‘Tokyo Zoo Project’.
CASE STUDY: Nokia's OVI Maps catches attention and cheating cabbies in Singapore
Nokia pitched their GPS service OVI Maps against the discretion of cab drivers in navigating the streets of Singapore to prove the application can save you both money and time.
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