global adspend
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3 days ago
Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.
Jan 26, 2022
Global adspend to grow 9.2% powered by Olympics, World Cup and US mid-terms
Digital adspend, including connected TV, to grow to twice the size of TV in 2022: Dentsu
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