gimmick

Mar 4, 2024

Which viral stunt of the last decade fell the flattest?

From the Wonka-themed experience in Glasgow that went from whimsical to wild to Shein's fabricated influencer trip to Guangzhou, which viral social media phenomenon took the internet by storm?

Dec 14, 2012

Extraterrestrial monkey sparks wake-up call about lack of creativity in 'Copycat China'

MAINLAND CHINA - Commercial real estate developer Soho China's branding campaign for the launch of the Galaxy SOHO in Beijing was not what it first seemed—involving a monkey from outer space that beseeched the country to stop being a copycat empire.