geography of purpose
PROMOTED
Jun 7, 2022
The geography of purpose: To succeed globally, brands need to think locally
These days, consumers expect purposeful marketing to not only be thoughtful, but also relevant to their concerns. When priorities differ between not just regions, but countries, how do brands go about activating purpose-led campaigns with authenticity and emotional resonance?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
