While members of this generation expect to fare better than their parents, they are more accepting of changing social norms, according to a Wunderman Intelligence APAC study.
This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the Hanoi and Ho Chi Minh urban areas.
Generation Z marks a whole new relationship with technology—and with marketing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins