generation z

Feb 21, 2020

Here's how marketers need to target Asia's aware, wired Gen Z

While members of this generation expect to fare better than their parents, they are more accepting of changing social norms, according to a Wunderman Intelligence APAC study.

Sep 24, 2015

The behaviours of Gen Z in Vietnam

This joint study from Epinion and OMD highlights the behaviours, values and market potential of gen-Z in Vietnam. The researchers surveyed 710 Vietnamese between the ages of 13 and 21, largely in the Hanoi and Ho Chi Minh urban areas.

Mar 13, 2015

My son, the cyborg

Generation Z marks a whole new relationship with technology—and with marketing.