gen z

Aug 25, 2022

Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about

This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.

Jul 5, 2022

This is what happens when Gen X creatives make ads for teens

AD NUT'S PICK OF THE WEEK: In a spoof ad by skincare brand Clean & Clear and BBDO Bangkok, Gen Xers and millennials come under fire for ‘not understanding’ what teens really want.

Jun 19, 2022

Edelman hires Gen Z cohort and appoints ‘ZEO’

Edelman’s ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset.

Jun 16, 2022

Three things your Gen Z customer want

Perspective of a Gen Z: Devries Global Singapore consultant Gordon Chua writes on what his generation expects from brands wanting to woo them.

May 30, 2022

The key to Gen Z: How brands can speak to the next generation

With Gen Z frequently clicking the skip button and navigating an uncertain financial world, how are brands and agencies adapting their strategies to appeal to the youth of today?

May 24, 2022

Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign

Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.