gen z

May 16, 2024

Truth be told: How India's Gen Z is handling the fake news epidemic

A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.

Apr 23, 2024

Should Gen Zs make financial trade-offs to navigate this cost-of-living crisis?

This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.

Apr 19, 2024

Two generations, same Spotify playlist: Why marketers need to know Gen X to reach Gen Z

They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors cultural strategist.

Mar 25, 2024

The Magic Brush: How listening to Gen Z can guide brands through challenging economic periods

As China navigates a rare period of economic downturn, brands and businesses need to reassess the pictures they are painting—and how they provide value, says ECD of Design Bridge and Partners Shanghai.

Mar 21, 2024

Creative Minds: Dou Chen wants to dine with her grandmother, Justin Bieber, and Bill Gates

Meet Dentsu Creative's Gen Z copywriter in China who loves anime culture and has a real name similar to a nickname, ‘Dou’, which means bean in Chinese.

Feb 29, 2024

The Economist targets younger audience with OOH campaign

Campaign includes new tagline 'Independent journalism for independent thinking'.