gen z

Feb 8, 2021

How brands caught the attention of Gen Z during the Super Bowl

Second-screen activations included influencer partnerships and social media sweepstakes.

Feb 2, 2021

Gen Z: The next generation of misguided twaddle

THE AD CONTRARIAN: You'd think that after 10 plus years of hysterical 'millennial' horseshit that went nowhere, the advertising industry would have learned something. But, of course, the ad industry never learns anything. So here we are again.

Oct 12, 2020

APAC's Gen Z faces mental health crisis as they struggle to manage pandemic blowback

Economic and lifestyle impacts from COVID-19 are taking a severe mental toll on this group, according to research from Sandpiper Communications.

Oct 2, 2020

Campaign Crash Course: Five tips on marketing to Gen Zs

Gen Z is fast becoming one of the most important consumer segments for brands, but do marketers understand what makes this generation tick? Find out how to speak to the digitally-native generation in a language they appreciate. And in true Gen Z style, test your knowledge with a quiz!

Aug 19, 2020

Marketing's stupidest religion

THE AD CONTRARIAN: Every 20 years or so the research industry has to come up with new fresh and mysterious "generational" horseshit to sell to marketing dimwits.