This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.
AD NUT'S PICK OF THE WEEK: In a spoof ad by skincare brand Clean & Clear and BBDO Bangkok, Gen Xers and millennials come under fire for ‘not understanding’ what teens really want.
Edelman’s ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset.
Perspective of a Gen Z: Devries Global Singapore consultant Gordon Chua writes on what his generation expects from brands wanting to woo them.
With Gen Z frequently clicking the skip button and navigating an uncertain financial world, how are brands and agencies adapting their strategies to appeal to the youth of today?
Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.
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