gen z

Nov 27, 2023

Gen Z does not care if your brand is popular

Why branded sonic is more effective than licensed music.

Nov 15, 2023

Gen Z’s virtual world is very real

Virtual concerts, virtual variety shows and live-streaming of virtual performances: It's all about living in the digital reality for China's Gen Z, opines Echo He of WPP's Mindshare.

Nov 3, 2023

RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?

Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?

Oct 6, 2023

Brands court Gen Z with anime as popularity surges

As audiences consume more global content, brands are tapping into the rising popularity of East Asian pop culture among U.S. audiences.

Sep 4, 2023

Employees are being influenced by Gen Z colleagues to reexamine the workplace, study finds

Edelman’s latest Trust Barometer report found that Gen Z is shifting employees' perspectives on work-life boundaries, openness to new technology and self-advocacy.