gen z
Will Gen Z break up with your luxury brand?
Half of the existing luxury brands today likely won’t survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z.
Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about
This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.
This is what happens when Gen X creatives make ads for teens
AD NUT'S PICK OF THE WEEK: In a spoof ad by skincare brand Clean & Clear and BBDO Bangkok, Gen Xers and millennials come under fire for ‘not understanding’ what teens really want.
Edelman hires Gen Z cohort and appoints ‘ZEO’
Edelman’s ‘Gen Z lab’ will employ 100 under-25s, in order to offer insight into the Gen Z consumer mindset.
Three things your Gen Z customer want
Perspective of a Gen Z: Devries Global Singapore consultant Gordon Chua writes on what his generation expects from brands wanting to woo them.
The key to Gen Z: How brands can speak to the next generation
With Gen Z frequently clicking the skip button and navigating an uncertain financial world, how are brands and agencies adapting their strategies to appeal to the youth of today?
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