florasis

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Brand Health Check: How should Florasis chart its entry into the high-end market?

Nearly a year following a PR crisis, the Chinese cosmetics company manages to gain a cult following and has ambitious plans to penetrate international luxury markets. Marketing experts weigh in on how the brand should forge its path forward.

Oct 30, 2023

How Chinese influencer Li Jiaqi’s outburst turned the poster child of C-beauty into a laughing stock

Dubbed China's 'Lipstick King', Li Jiaqi (Austin Li) has been no stranger to controversy. After issuing a tearful apology for mocking his fans who could not afford his products on Chinese live-streaming platforms in September, and #EyebrowPencilGate since, have his actions changed the perception of C-beauty forever?