Jul 3, 2024

Kraft Heinz's CMO on marketing Western sauces to a Chinese audience

China CMO Allen Cai expands on the importance of targeting younger consumers, innovating a global product in a local market, and the tricky balance between flavour and health.

Jun 28, 2024

How Oatly penetrated the Chinese plant-based market

Oatly's Greater China president David Zhang opens up about how the brand expanded into the Chinese market and pioneered a new plant-based category, all within a span of just five years.