Jul 29, 2019

Less is more when it comes to online advertising, research suggests

Does brand recall get worse the more we see online ads?

Jul 21, 2010

Glaceau vitaminwater rolls out global campaign using crowdsourcing

Glaceau vitaminwater has launched its biggest ever UK marketing campaign as part of a larger global campaign for the Coca-Cola owned soft-drink

Jun 29, 2010

IKEA grand opens in MegaBox Hong Kong with 'Love where you live' project

Home products retailer IKEA has opened a new store at MegaBox in Kowloon Bay, Hong Kong with a ‘Love where you live’ project to celebrate the launch.