Jul 21, 2010

Glaceau vitaminwater rolls out global campaign ...

Glaceau vitaminwater has launched its biggest ever UK marketing campaign as part of a larger global campaign for the Coca-Cola owned soft-drink

Jun 7, 2010

Bailey's hands US$58 million account to BBH in ...

GLOBAL - Bailey's has appointed Bartle Bogle Hegarty (BBH) to handle its £40 million (US$58 million) global advertising account as part of a shake-up of its global marketing strategy.

May 14, 2010

Facebook introduces World Cup passion index

GLOBAL - Facebook has launched a World Cup index which allows global football fans to rank national teams.

Apr 29, 2010

Carlsberg logo on Liverpool's shirt to appear in ...

GLOBAL - Carlsberg is bidding to increase its brand awareness in China with a novel one-off marketing ploy which will see its logo on Liverpool football kit written in Chinese.

Dec 2, 2009

Coca-Cola embarks on global Fanta campaign

GLOBAL - Coca-Cola is to combat falling sales of its Fanta brand with a multimillion-dollar global ad campaign.

Oct 7, 2009

Burberry hunts for digital agency

GLOBAL - British fashion label Burberry is holding a pitch for a digital agency to lead an overhaul of its global website.