Exponential was able to prove that its methodology complied with the Trustworthy Accountability Group's guidelines for its certification against fraud.
Viewability continues to be a hot button issue for the digital industry in Asia, but the focus on CPC metrics won’t be going away anytime soon.
In programmatic buying of online ads, buyer and seller don't even need to know each other. Given recent news around fraudulent ad impressions, maybe there's something to be said for the relationships inherent in managed-supply ad networks.
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