Nov 3, 2017

Exponential Interactive becomes TAG certified

Exponential was able to prove that its methodology complied with the Trustworthy Accountability Group's guidelines for its certification against fraud.

Jul 1, 2016

CPC-loving Asia still undecided on what ‘viewable’ means: Exponential

Viewability continues to be a hot button issue for the digital industry in Asia, but the focus on CPC metrics won’t be going away anytime soon.

May 10, 2013

Online display advertising fraud: Proof that relationships matter

In programmatic buying of online ads, buyer and seller don't even need to know each other. Given recent news around fraudulent ad impressions, maybe there's something to be said for the relationships inherent in managed-supply ad networks.