endy chow

Puma calls for youth to turn city streets into playgrounds
Nov 16, 2012
Benjamin Li

Puma calls for youth to turn city streets into playgrounds

HONG KONG - Puma is running a new ad and lifestyle campaign focusing on ‘urban play’ and encouraging Puma’s key target demographic (18- to 24-year-olds) to become ‘playmates’, turning their city streets into playgrounds.

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