electronic appliances

Mar 17, 2011

Fleishman Hillard wins Gome's PR business

BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.

Jan 24, 2011

China’s largest television brand Hisense appoints TBWA Shanghai

SHANGHAI - TBWA Shanghai has been appointed by Hisense, China’s leading home electronics group, to develop the strategic communications and creative for its television brand.

Jan 13, 2011

JWT scoops Haier's corporate branding business

SHANGHAI - JWT Shanghai has been awarded the corporate branding business for Haier, China’s leading home appliance brand, following a competitive pitch involving ADK, Draft FCB Shanghai and incumbent McCann Beijing.

Sep 30, 2010

Electronic appliances retailer Suning tasks Incite with brand strategies

BEIJING – Suning, one of the largest electronic appliances retailers in China, has tasked Beijing-based Incite Group with developing strategies for the brand, Campaign China has learned.