electronic appliances
Fleishman Hillard wins Gome's PR business
BEIJING - Fleishman Hillard has been appointed by Gome, one of the biggest electronic appliances retailers in China, to handle its public relations, sources familiar with the agency confirmed.
China’s largest television brand Hisense appoints TBWA Shanghai
SHANGHAI - TBWA Shanghai has been appointed by Hisense, China’s leading home electronics group, to develop the strategic communications and creative for its television brand.
JWT scoops Haier's corporate branding business
SHANGHAI - JWT Shanghai has been awarded the corporate branding business for Haier, China’s leading home appliance brand, following a competitive pitch involving ADK, Draft FCB Shanghai and incumbent McCann Beijing.
Electronic appliances retailer Suning tasks Incite with brand strategies
BEIJING – Suning, one of the largest electronic appliances retailers in China, has tasked Beijing-based Incite Group with developing strategies for the brand, Campaign China has learned.
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