Aug 19, 2013

CASE STUDY: How Drypers regained leadership in Singapore

Drypers launched an integrated marketing campaign with a new approach through The Secret Little Agency to win back its leadership position in Singapore.

Aug 7, 2013

Major hygiene company SCA consolidates with ZenithOptimedia, BBDO and Publicis

GLOBAL - Hygiene company SCA has consolidated its global agency accounts with ZenithOptimedia, BBDO and Publicis starting 1 September.

Oct 30, 2012

Drypers searches for 'best ever drooler' in latest campaign

SINGAPORE – Diaper brand Drypers is on the hunt for the best ever baby drooler, dancer and sleeper for its latest nationwide campaign .

Mar 27, 2012

Drypers launches first campaign since parting with BBDO

SINGAPORE - The Secret Little Agency (TSLA) has created its first campaign for diaper brand Drypers since winning the creative business from incumbents BBDO.

Jan 4, 2012

Drypers Singapore hands creative to TSLA in R3-led pitch

SINGAPORE - SCA Hygiene has appointed The Secret Little Agency (TSLA) to handle its creative duties in Singapore for infant diapers brand, Drypers, ending its long-term relationship with incumbent BBDO.

Sep 17, 2010

UM and McCann Worldgroup scoop baby diaper brand Drypers account in Thailand

BANGKOK - SCA Hygiene Thailand has awarded the media planning and buying business for its key baby diaper brand Drypers to Universal McCann, and its creative business to McCann Worldgroup after a pitch involving three other creative and media agencies.