Cruises are upping the game for large groups and events.
Moving away from traditional cruise vacation branding, Dream Cruises vice president Eric Leong said the company’s push for a bold, creative approach is grounded in hard data.
SHANGHAI - After a five-way competitive pitch against Fred & Farid, Mullen Lowe, Ogilvy & Mather and Wunderman, Leo Burnett will help launch Dream Cruises—billed as the first Asian luxury cruise line.
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