dm
Jul 12, 2010
Financial Times sends dolls to media planners and advertisers in the 'Model customer campaign’
The Financial Times (FT) has launched a ‘Model customer campaign’ aimed at the B2B sector and targeting media planners and advertisers in Hong Kong and Singapore.
Feb 18, 2010
Will social media be the death of DM? We've asked two experts.
Marketers are diverting budgets away from direct marketing and into social media, according to a global survey. We ask Mohammed Sirajuddeen, CEO Rapp Asia, and Ben Poole, head of interaction at MEC Asia-Pacific, if this is the case.
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