dji sam soe

May 4, 2015

Clove-cigarette brand forges link with 'Indonesian soul'

JAKARTA - Philip Morris has launched a television-led push for its premium hand rolled clove cigarette brand, Dji Sam Soe (DSS), in an attempt to reposition it as the ‘true Indonesian masterpiece’ and thus reinforce its image as the “King of Kretek (clove cigarettes).”