diversity and inclusion
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Stereotypical ads missing out on India’s diverse consumer base: New report
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
Under-appreciated, overlooked and misunderstood: The life of a female creative
Research involving more than 50 female creatives shows there is a long way to go before we realise the full value of female creative talent.
The privilege that comes with a traditional English name
We Are Social's Tom Bayliss, who was named Mohammed Khan until he was adopted, reveals the racism he's faced while working in adland but also the opportunities he has realised.
Why marketers should ditch multicultural marketing efforts
Why are we treating diversity as a niche interest? Sherine Patrick—media director, strategy and stewardship at McKinney, opines.
Check out the smartwatch band that hears heartbreats regardless of skin tones
FCB Health NY’s EQL Band prototype was shortlisted at Cannes in the innovation category and recently received four awards at the London International Awards.
Indian consumers want brands to champion environment and sustainability: BBDO Voices
The 13th edition of the study was revealed in Mumbai
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