digitial
Nov 22, 2016
Cheap isn’t always good
What clients save in hard cash they may be losing in terms of media buying efficiency, higher returns, greater insight and a stronger standard of effectiveness.
Oct 20, 2015
Hong Kong, Chinese gardens and omnichannel marketing
Hong Kong has everything it takes to become the world’s beacon for omnichannel. But the city’s marketers will need a shift in mindset to re-examine how they handle the digital journey and connect it to their unique retail landscape.
Apr 13, 2015
APAC: The leading mobile region now
In The Mobile Hub, his monthly recap of all things mobile, Graham Christie shares his takeaways from data released by We Are Social, the GSMA, Carat and eMarketer, plus his impressions from SXSW.
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