digital natives
May 11, 2022
A surreal sales pitch for a credit card
First Choice and Leo Burnett Thailand have teamed up to launch ‘Mafia of Digital World,’ to try to pitch 'XU by First Choice’ credit card to digital natives.
May 13, 2021
What legacy brands can learn from digital-native brands
Three fundamental differences separate digital-native brands from legacy brands when it comes to their approach to marketing, according to the chief digital officer of Wavemaker India.
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