digital ad ratings

Feb 13, 2018

How accurate is mobile ad targeting?

TOP OF THE CHARTS: Nielsen SEA report confirms that mobile ads reach their intended targets at rates exceeding 'desktop' digital ads.

Jun 28, 2017

Nielsen China partners with Sina Weibo to enhance DAR offerings

The company also rolls out Digital Brand Effect for the first time in China.

Jul 14, 2015

Nielsen to rate Asia, digitally

The company announced roll out of its Digital Ad Ratings measurement product in six Asian markets.

May 29, 2015

Nielsen develops Digital Ad Ratings for China with Tencent

BEIJING - In collaboration with Tencent, Nielsen has launched its own measurement standard for digital campaigns in China, claiming the system is a step above iGRPs.