TOP OF THE CHARTS: Nielsen SEA report confirms that mobile ads reach their intended targets at rates exceeding 'desktop' digital ads.
The company also rolls out Digital Brand Effect for the first time in China.
The company announced roll out of its Digital Ad Ratings measurement product in six Asian markets.
BEIJING - In collaboration with Tencent, Nielsen has launched its own measurement standard for digital campaigns in China, claiming the system is a step above iGRPs.
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