diet

Dec 13, 2022

Post-Liver King scandal, brands don’t know which fitness creators to trust

After claiming a natural physique to millions of social media followers, Brian Johnson, AKA Liver King, admitted to using steroids — illustrating the numerous brand safety landmines in the fitness creator category

May 18, 2021

Thundercat remixes classic Diet Coke jingle 'just because'

Aiming to capture the 'unapologetic' spirit of its fans, the song launches the brand's new campaign by Droga5 London.